Update the corporate identity of the local cleaning service

Completed tasks
Logotype • visual identity • polygraphy • landing page
I developed a logo in which the mark and font correlate stylistically and associatively. The sign directly reflects the element of water. The shaping is eclectic, inspired by the ancient Japanese sign "kamon" (家紋). The thickness of the lines of the sign and the rounded shape are consistent with the geometric font used in the logo's outline. The company is called "Element of purity"
As part of the project, I drew graphics. The pattern and shapes in the form of waves fit organically into the layouts of printed products, and are also used in web design.