This series features some key visuals developed for special campaigns, which required the most time and attention. Nearly all of them were created using a combination of tools — from 3D modeling in Blender and AI generation to being composited and finalized in Photoshop. Coming up with impactful ideas in the field of vehicle leasing isn’t easy, but a broad creative toolkit allowed for bold and memorable visual solutions.

Unlike the previous series, these visuals were created under very tight deadlines. The main challenge here was sourcing high-quality images of specialized vehicles, as manufacturers in this sector rarely provide usable visual assets. In most cases, I had to find photos from classified listings and transform them into engaging promotional materials. AI-generated backgrounds were often used and enhanced to complete the final composition.