Kamennye Palatki
• Art-direction
• Logotype redesign
• polygraphy
• SMM
• Logotype redesign
• polygraphy
• SMM
Creation of a new visual identity and promotion for a residential complex
Flaws of the old logo:
- Sloppy logomark graphics.
- Lots of unnecessary items. The image is unclear.
- Unsuccessful descriptor font. Weird color palette.
The main font has been retained in the new logo, and a harmonious descriptor font has been selected for it.
The graphic sign was rethought in accordance with the peculiarity of the residential complex - proximity to a forest park, a lake and a unique local attraction "Stone tents"
The colors have become richer. They correspond with the color of the forest and the facades of the building.
The graphic sign was rethought in accordance with the peculiarity of the residential complex - proximity to a forest park, a lake and a unique local attraction "Stone tents"
The colors have become richer. They correspond with the color of the forest and the facades of the building.